Thursday, January 24, 2008

New gluten free products coming

The weather is cold, but the days are getting longer, so at least we are on the right side of winter. Up here in the chilly northwest our days differ greatly as the seasons change. One of the benefits of long nights is the great visibility of the moon. The last few nights the moon has been full and the nights are bathed in moonlight. At the marina it has been calm, clear and cold. Not many folks moving about and no wildlife is visible.
At the cookie plant things are humming. While packing pallets, trying to make enough cookies to keep up with orders, we trying to perfect the new and exciting flavors. Come spring we are anticipating adding two new delicacies to our family of pre formed cookie doughs. I am not at liberty to say exactly what they will be just yet, but I can guarantee you will be more than pleased with the choices.
We have been going through the processes it takes to perfect the new flavors. It is time consuming and in some cases difficult. After making small batches for months in the test kitchen, we now have to move to the production floor and see what modification we have to make to scale the recipes. Once that step is complete we have to make further adjustments to allow our equipment to properly work the dough and form it in a mannet suitable for your table.
The first of the two new flavors is nearing completion. The second will be worked on in the coming weeks. The photo shoot is scheduled for the labeling, the models are chosen and the label has been designed.
Once the label design in finalized, the photos chosen and sized, it will be sent to the printers. Initially we will apply labels to containers. Once the first runs are shipped we will pre print the containers for distribution.
It is a long process and I am happy to announce it is nearly complete. The goal is to introduce the new flavors at Expo West in March.
For those of you who are not familiar with Expo West, it is a food show held in Anaheim, CA that typically draws more than 45,000 attendees. That is a large show.
Last year gluten free products were an exciting part of the show and this year it looks like more additions will be there.
I am not sure how many people are following this blog, but if there is anything you would like me to include, please forward that on to me.
TTYL

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